EzRez acquires social loyalty provider, TopGuest.
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Switchfly (formerly ezRez Software) allows any business to easily package and sell air, hotel, rental car, vacation activities and other travel components to their customers through their own branded Web sites. The company works with some of the biggest travel brands, including Starwood Hotels and Jet Blue, to power online travel booking systems that offer tailored travel products based on the audience, event or business need. Switchfly's next generation travel infrastructure is breaking down the barriers of traditional travel sites by allowing companies to launch customized and branded travel sites rapidly.