Native makes safe, effective and non-toxic personal care products that consumers use every day.

Launched in July 2015 with an aluminum and paraben-free deodorant, Native sells direct to consumers with 100% online sales on their website, generating engagement and high repeat purchase rates from their more than one million customers.

Acquired by Procter & Gamble, November 2017. Terms undisclosed.  Represents 18.5x on Azure's investment.